I am an entrepreneur, a mother and a complex carbohydrate always on the lookout to find my purpose.


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(c) Gemma Correll

I enjoy working on ideas that can unleash human potential.

I love thought experiments.

I experiment with innovations that have worked in the business world at home with my family and vice versa. If I had to pick one book that changed my life - its How Will You Measure Your Life by Clayton Christensen.


My Blog

"The process of collecting ideas, talking about them, and turning them into writing will teach you more about yourself than any rational planning process ever could"

I write so I can think clearly about my past, present and future.
I also write for fun, occasionally.

Recent Articles

Brave, Bold and B**d

Thinking Fast and Slow in the Kitchen

What should I (sur)name my child?

Roadblocks

Bye Bye Golden Hammer

Little pieces of daily thoughts

Daily Dispatch


My Art

I'm attempting to make art out of mundane stuff in my life. I'm obsessed about frameworks, mind maps and data from my daily life. That is how I define my art. Inspired by the ladies who started the Dear, Data project.

Method in Madness


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